I created a site but it's not showing in-game! What do I do?

You would need to create the guild in-game.

If you create a guild in AQ Worlds, Elise (the guild NPC) will create a Guild Hub for you on Gamer Launch.  However, creating a site does not create a guild in-game.  You would need to create the guild through the in-game flow (more information on in-game guilds here) in order to get a Guild Hub that is synced with your guild.

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